Archive for the ‘SEO Strategy’ Category

In your quest to increase your traffic, profits and online success, SEO should always be the driving force behind you. But, some people underestimate just how important SEO can be, and that can be a big mistake.

The importance of having a solid SEO strategy

People that aren’t conversed in the area often prefer to take an organic, “wait and see” kind of approach. This is fine for people who see their website as a hobby as opposed to a source of income, but if you want to take it seriously and see results you have to start
thinking of it as a legitimate business.

Having a solid SEO strategy is the only way you’ll ever get the kind of success that you want. Failing to have one in place could well see your website languishing hundreds of steps down the search results, and what good is that going to do? You want your site to be easily visible by people who are looking for your services, and the only way of doing that is to get a solid page rank.

How many of us look more than a page or two into search results?

Often we’ll only look at the top few entries, meaning that anyone unlucky enough to be further down the list will simply not get our business. If you want to compete with other people in your niche to get the traffic and the profits that you want, you need to make sure that your SEO tactics are producing results.

Getting the SEO results that you want

Now that you can see just how important SEO is, how can you make it work for you? Well, there are plenty of things you’ll need to start thinking about from keywords to Link Building, but if you don’t have the knowledge (or the time to learn) then you should probably consult the experts.

Use SEO Experts

The SEO experts already know how important SEO can be, and they’ll understand the type of results that you’ll be looking for. They’ll be able to put all that knowledge and experience to good use to get you the traffic and increased page ranks that you want, and all of that can lead to improved profits and a successful business.

So, never underestimate just how important a solid SEO strategy can be if you want to see success. If you need a bit of a boost then make sure to come to us here at Manual Link Building, and we’ll be able to give you all the help you could need.

As part of your SEO techniques and helping to ensure your website is popular amongst search engines you should work on ‘Link Building’ to your website. When it comes to being popular on search engines link popularity plays a large part. This basically means that the more websites that link to you, the more search engines such as Google will like you. This is to do with what they choose as part of their ranking algorithms. Different search engine rank link popularity differently however it is important none the less.

Link Building from relevant sites

It is easy to be tempted by ‘random’ links to your website on things such as directories and forums. However these back links hold little strength when it comes to helping with your SEO. The trick is to get high quality, relevant websites to link to yours. One decent link will weigh much more than loads of random links, so it is important to bear this in mind when you start looking at Link Building techniques

There are specialist companies that can help you with your Link Building. It is worth checking these out as they are much easier and hassle free than attempting to do them yourself.

Link Building – An ongoing strategy

Like any part of your SEO campaign you should continue Link Building for the life of your website. Remember that there are other companies competing for your traffic so you can’t let your marketing campaign slip. If you stop your marketing then you can easily be over taken in search engines which of course you don’t want to happen. Keep up the SEO tactics and this should not be a problem, you should find it easy to maintain your good ranking.

Make your Link Building appear natural

What you should also remember is that you need to do everything so that it appears naturally. Buying one thousand back links within the first few days of your website being active will not work. This will simply cause the search engine to wonder what has happened. The whole point of Link Building is so that the search engines see you as a valuable resource (because so many people call on your information) and this is why it ranks so well.

Link Building is an essential search engine optimization tool for any website. Top search engines such as Google use linkage data as primary ranking criteria. This means that if you do not build up quality links then you will never achieve your potential from search engine ranking results. Search engines are one of the primary ways in which you can drive traffic to your website and so it is important to set up your webpage’s to be as SEO friendly as possible. Strategic Link Building is an essential task for any website owner, especially if you are trying to run a business from your webpage’s.

Link Building

It can take time to build up quality links from the relevant online communities so this can be an ongoing task. Link Building is not just about boosting your search engine results but creating a strong online presence for your website. You will need to swap links with as many other websites as possible that are relevant to your theme. Just placing links anywhere is not a good tactic as links from websites that are not related in anyway to yours are a waste of time. Random links will not increase your online profile in terms of search engine rankings and they will be unlikely to attract the right kind of visitors to your website. Effective Link Building can be time consuming and hard work. If you cannot devote the time to carrying out this task you should think about investing in a link submissions package.

Link Building Services

Manualinkbuilding.co.uk can offer four different link submission packages. These will suit most budgets and requirements and can take care of building strategic links to your website. This can save you a lot of time and hassle and is ideal if you are new to running websites and are not sure where to start. The team at Manualinkbuilding.co.uk have a lot of experience building links and can provide you with a full update on all of the submitted strategic links.

Strategic Link Building

When you start Link Building it is important to have a strategy in place. This will help you to focus your efforts and achieve quality links. Firstly you need to do a bit of research on the marketplace. Think about where potential customers may be looking for answers to their problems such as directories, product reviews, search engines and discussion groups. Visit these places yourself and check out your competitors. List all of the sites your customers are using and build up a picture of the online marketplace. These are the types of sites you need to be linking to for the optimum effects. A strategic plan would involve ranking these websites in terms of importance and then working on getting your links in place as soon as possible.

Strategic Link Building is an essential way to build your online profile and let people know where your website is and how it could benefit them.

In the quest for improved search rankings any tool that can be put to good use is worth knowing about, and one of the most important ways to enhance our SEO success is, of course, web content. We can use it to target carefully-chosen keywords to get to the top of search engines, and we’re always painstakingly thorough with our spelling and grammar checks.

But what if I told you that you don’t always need to be? What if misspelt keywords could actually be a great way to drive new traffic to your site? Sounds unlikely, but it works.

Why targeting misspelt keywords is such a great idea

When we’re trying to construct our SEO campaign, we often take it for granted that the rest of the world can spell properly. We target keywords and phrases that have perfect spelling and grammar, but in the real world people aren’t always so careful. The whole point of SEO is to target keywords that people are actually searching for, and often it won’t be what we think.

When people search they may not be consciously thinking about the word they’re trying to spell, and as such they’ll invariably spell it wrong. It’s a great idea to prepare for that fact, because if you optimise your site using misspelt keywords as well as correct ones then you’re hitting both sides of the market.

Put misspellings to good use

Just think of the extra traffic you could make simply by targeting misspellings. It can be a surprisingly effective SEO tool and is a great way to get one up on your competitors. How many times have you incorrectly typed a word into the search bar and it’s given you alternatives? There are still plenty of webpages underneath the suggestion for you to choose from, and you could be one of them.

The importance of placement

But, you need to be careful of where you put these misspelt keywords. You wouldn’t want to have spelling mistakes in key areas as that can put the credibility of your entire site in jeopardy, so you need to be a bit more selective.

If you want to target misspelt words in your SEO campaign, always put them in the user-generated portion of your site. By that I mean use the comments or the forum section, perhaps putting in a few carefully-constructed yet misspelt comments of your own. Doing it this way means that you’re getting the SEO success whilst maintaining credibility, and you certainly won’t lose business if a client sees a few misspelt words in the comments section. Put this tip to good use and you could soon see the results, so try it out today.

If you’re a business owner, then getting to the dizzy heights of the #1 spot in search engines is bound to be at the top of your wish-list. But, the only way to achieve that is to have a successful SEO strategy behind you, and one of the most important tools that you have will be SEO Link Building.

The benefits of SEO link building

You can’t hope for success without solid backlinks to propel you forward, so it’s essential that you spend time on this sector of your campaign. Search engines place a huge amount of emphasis on quality backlinks so make sure that yours are paying off by any means necessary, ideally by analysing their results at every step of the way.

Ultimately, the more backlinks you have the higher your online presence will be, and when the search engines start to pick up on your increased profile they’ll soon be pushing you up the PR scale. This is, of course, the whole point of having a solid SEO Link Building strategy in the first place – the higher your page rank the more visible you’ll be to potential customers, and that means more visitors, increased profits and an even bigger jump towards the top spot.

Getting the most out of backlinks

Given that SEO Link Building is a primary part of your campaign, it’s vital that you get the most beneficial links possible. Try to get links from sites that already have a solid PR, as search engines will place more status on links that come from these pages than those that are ranked further down the list.

You can do this in several ways, with the most popular options being link swapping and paying for them. It may not initially seem in your best interests to pay for links, but in reality it can be incredibly beneficial as you get complete control over your campaign.

How can I ensure that my SEO link building strategy is a success?

One of the most important things that you can do is read up on the area. Pick up any hints and tips that you can and utilise them in your campaign, or if you don’t have the time or the energy then make sure to consult the professionals. Having an experienced UK Link Building firm on your side is one of the best ways to ensure results, so make sure to contact us today to see how we can help.

SEO stands for Search Engine Optimisation, and is basically steps that you must take, in order to ensure that your website is as visible as possible to all Search Engines. Because, the more visible you are, the higher the chance of being on the first page of a search, and the more traffic that will be steered in your direction.

Getting the correct ROI for your marketing spend

In fact, spending a great deal of time on SEO is probably the best investment that you could possibly put into your online business, and it will cost you barely anything, other than, potentially, a lot of your time. If, however, time is not on your side, there are many companies out there that will do the hard work for you. So, whether you choose to invest your time and money on marketing, make sure it covers SEO.

If you do decide to invest your own time into SEO, here are a few things that you should be doing:

• Think carefully about the domain name for your website.

The majority of companies have their company name as their domain name, so it might be worth sitting down and deciding what your company name says about your business. If, for example, you are a web design company called Flower Designs, you have to question whether Search Engines will send you web design clients, or clients with something more floral in mind. Try to think of a name using the keywords that describe your company, because it is these keywords that people will search by.

• Make sure that your website has a lot of relevant content.

This could be articles, or blogs. And make sure that all of your content is rich in keywords. This doesn’t mean writing primarily to be found by specific searches. It means making your content completely relevant to your clients. Put yourself in their shoes. What do they want to know?

• If you already have a lot of content on your websites, it might be worth going back and reading through it.

From here you should judge whether it is worth re-writing some of it, placing relevant keywords in wherever possible and/or needed.

• Make sure that all of your links work.

Error messages do not bode well with search engines, or potential clients. So, make sure you give your website a regular health check, by making sure that web addresses haven’t changed, or linked products haven’t been removed.

• Have a friend that you trust proof read everything that you write.

Sometimes we find it hard to “fine-comb” our work for mistakes, because we become very protective. So, make sure that your website is 100% free of mistakes by having a reliable friend point out any typos, or even bad links.

The key to the success of your website and business is getting your site to rank high in the major search engines such as Google, Yahoo! and Bing. Google now accounts for 70% of online searches so it is important to consider how search engine optimisation and Link Building can help your website rank highly.

Google doesn’t rank whole websites; it ranks the pages that it knows. Many business people put a huge amount of effort into promoting their homepage and this is the reason why so many homepages are ranked highly. The two most important factors to consider when raising the profile of your website are:

• 1. The content of the webpage and how relevant it is to what the individual is searching for

• 2. The inbound links that are being used to direct traffic to your website from other places on the Internet and how relevant they are.

Relevant search results

Google’s object is to provide search results that relevant to what the individual is searching for. It is therefore vital that you make it clear what your website is selling and who your target audience is for Google to understand this. In order to do this, you need to carefully design the web pages of your site to include the search terms that people would use when looking for a business like yours.

Once you have completed the content of your site, the next step is to promote it. Many business fail when it comes to promoting their websites, after putting in a lot of hard work and effort into the content and design work, therefore it ranks poorly. As with many entrepreneurs, they think that once they start a business, hundreds of people will come flocking and will buy what they are selling.

In reality this does not happen. Promoting and marketing the business, play a vital role in how successful the business will be.

A website can be seen as a shop front, and shop owners do their best to attract passing trade. View your website as a shop front and do your best to promote your services so you will rank high on the search engines for search terms related to your business. This will be the difference between gained a steady stream of customers and wondering why you have received no interest at all!

SEO Link Building

Another key to the success of your website is Link Building for search engine optimisation. As previously mentioned, the inbound links that are being used to direct traffic to your website can dictate the volume of the traffic that visits. These links need to be of high quality and be relevant to the nature of your business. The more links that you have to your site, the more traffic you will receive and a really simple way of building links is to get friends, family or colleagues to add a link for your website to their site or blog. In addition, you can also use social bookmarking, and produce articles and press releases to be submitted to online directories to boost numbers.

Using Google Maps to Market your Business

It used to be that when people wanted a local business or service provider they grabbed the
yellow pages.

Well not any more… over 65% use the internet – are you missing out?

REMEMBER this service will work for any business even if you do not have a website.

• No business address is required

• No Pagerank

• No SEO

• No PPC

• No Back links

For marketers and businesses, Google Maps is an extension of SEO.

For businesses targeting a local customer base, Google Maps may be a more important source of traffic than traditional organic SEO or pay per click marketing.

Lawyers, doctors, hotels and restaurants are all examples of businesses that need a presence on Google Maps to stay competitive.

What is Google Maps Advertising?

Google maps attempts to identify businesses close in location to the searcher. If I need a lawyer and search for “lawyer” or I want a pizza and I search for “pizza”, and I am based in Manchester, it is likely that a business down the road will be much more relevant than a lawyer in London or America!! For certain searches, local results are better.

How does Google know I want a Local Business?

There seems to be at least two conditions that need to be satisfied for Google Maps to be triggered:

• The search phrase must contain a city name

e.g, London Lawyer, Doctor in Manchester, etc.

• The search is for a business-related item.

You can’t just search for “Manchester X” or “X Manchester”. X has to match a database of words. Lawyer, surgeon, pizza, hotels are all business-related, so Google Maps triggers if you enter one of these phrases. “Manchester Cityscape” does not trigger Google Maps.

What Does This Have to do With My Business?

Submitting your business to Google Maps can help you gain visibility when people perform these “local searches”.
If people see you on Google Maps, they could click through to your website and end up as customers.

This has to be the easiest search optimisation technique to use to help market your business. Obviously, the “trick” is to do it right.

Your business here - Just like this one

You only get seen if you are in positions A-J (the top 10).

The Problem with Google Maps Advertising

Google is resigned to the fact that Google maps are the domain of marketers. As such, they have enforced very strict rules against attempts to optimise Google Maps.

More than any other area of search marketing, it is better for you to be conservative – no keyword stuffing, no capitals

Submit a map, or employ us to submit a Google Map for you.

If you still desire more visibility, and wish to be aggressive in your marketing, look into altering your SEO and PPC efforts.
We recommend you employ us to ensure your Google Maps advertising is done correctly. We know all the tips and tricks required to ensure you are in the top 10 of the Google Maps listings.

What we need from you

First of all, we need you to purchase this product. We charge just £49.99 + VAT per Google Maps submission and we can do a few in different areas (we can cover this with you post purchase)
You can buy the Google Maps Advertising package by clicking here

We will then need the following information via email –

• Full name and address

• Name of business / website

• Mobile or landline number we can use to get listing verified

• Location you wish to be promoted in. City / Town etc.

• Key words or phrases you associate with your business

Once we have all these details we can submit the details to Google and start driving traffic to your website.

Any questions, give us a call on 0161 928 8799 or email us here

At Manual Link Building we know how important Search Engine Optimisation (SEO) is for a business in the 21st Century. We also know that plenty of business owners not only don’t know why it’s important, they don’t even know what it is! This is a major problem…

Why is an SEO campaign a necessity to all webmasters?

An SEO campaign has one main goal; to increase the awareness of your business online.

How does an SEO Campaign work?

The most effective way is to optimise your website for the major search engines (Google, Yahoo, Bing), this includes the on page content, the links to your site and many more factors that the search engines require and look out for.

If your website appears on the first page (or one of the top 5) of Google for a keyword phrase that relates to the products or services you offer on your website, then there’s a good chance of increased traffic and hopefully sales for your business!

Think about it; when you search for a product or service (e.g. Plumber in London), how often do you go past the first few pages in the search engine you use? I bet your answer is either not many or never!

To be seen at the top of the Search Engine Results Pages (SERPs)…

…is vital in today’s web-savvy world. If your business can be found organically on Google then you’re opening your company up to a whole new world of potential customers – if you’re nowhere to be seen, then you’re missing out on a lot of money!

Whether you’re setting up a new business or you’re trying to turn around the fortunes of your current company, an SEO campaign by a respectable SEO company can work wonders.

If you’re interested in getting your website ranked, throw us an email and we’ll be glad to help.

A well thought through and planned Link Building strategy is essential before embarking on a self managed link building

campaign. The following post will outline a basic strategy that can be used for your website.

The Long Tail Effect

Remember – every website should be treated individually so whilst this may work for one, it may be too much or too little for others.

Link Building packages generally consist of a variety of link types. This is done deliberately as Google and other search engines do not favour one particular type of link, they like a variety from differing page sources. We will highlight how to use each product to formulate a Link Building strategy that may work for your website.

Directory Submissions

Web Directory Submissions are a quick and cost effective way of building some link popularity for your site. They are by no means the route to all our link building goals but they are a steady basis – we see them as always happening behind the scenes.

We would generally submit your website homepage to web directories as certain webmasters do not accept deep links – An expected acceptance rate from manual directory submission is 60%.

Directory Submission sites range from well established high PR directories like DMOZ to new, up and coming directories that will pass the link juice over a longer period. As the vast majority are manually approved, acceptance can take between 12 hours and 6 months!

We would generally submit the directories at around 100-200 per week and use no more than 10 different anchor texts – We would generally concentrate on the highest competition phrases with the directories to build weight to the home page.

Social Bookmarking

Social Bookmarking is a great way of achieving deep links from high PR websites. As a lot of these are also high traffic sites, social bookmarks give you the chance to put your bookmark in front of a potentially large audience dependent on your niche.

Social Bookmarking sites generally have an instant approval rate as user accounts are required to access the submission areas.

On the major Social Bookmarking sites – the Digg’s, the Stumbleupon’s of the world – the links are nofollow links – they do not pass any of the link weighting across and these are usually avoided in SEO. Social bookmarking sites counter this by placing your link in front of a potentially large audience searching in your niche.

Social Bookmarking is an ongoing process and is often used to target the niche phrases contained on the pages deep within your website. – An example could be www.site.co.uk/productname with the product name as the title of the bookmark.

Article Marketing

Article marketing is a proven way of adding good authority to your website – as long as you are marketing the correct content! With between 300 and 500 words the norm for the majority of article submission websites, there is usually plenty of information within your company to write your own article. We offer an article writing service using SEO trained UK journalists as the copywriters.

The article is placed on a page of its own and generally with no other content on the page (adverts and navigation excluded). This gives you a very content rich page linking back to your website.

The links in article marketing are usually found in the author’s bio section of the article. A general rule is that 2 links are allowed – generally a high competition phrase to your homepage and a deep link to the page on your site the articles are targeting.

Theme Based Link Building

Theme based link building is the most search engine friendly link building technique available. When used correctly, it can reap benefits; when done wrong, it can be a very expensive mistake both to your company cash and also your website’s reputation.

Theme based link building is used to help target very high competition search phrases and are done in much smaller numbers than any of the services mentioned above. With an average link price of £10, theme based links are used sparingly – unless you have the budget of course.

Conclusion

Mix it up – don’t just concentrate on one link source – what if the algorithm changes?
Ask us!! We provide a submission service but we can also manage all your link building needs – from one site to a large portfolio. We tailor every strategy for your needs – be they financial or rankings.

We have UK based SEO experts ready to help you achieve your goals through SEO – Contact us