Link Building is an essential part of internet market, as links are what draws traffic to your website, from the website that is advertising you, although you should be aware that this will not necessarily draw in a large amount of traffic.

The best amount of traffic will be brought through from Search Engines, because having links towards your website makes you more visible so-to-speak to the search engines.

SEO Link Building Theory

The theory is that the more times a search engine “finds” your website, it comes to the conclusion that you are valuable and the higher you will be ranked.

Despite this, It is important to remember that the key to successful Link Building is not based around placing your link on every website that you can possibly think of.

For example, there is absolutely no point in asking for your link to be placed on a website that already has links to hundreds of other websites. This is because that means that your link is needlessly competing against every one of those other links, which is completely redundant, especially if the other links aren’t even directed to websites similar to yours.

Relevant Links, Tags and Categories

Also, placing links on websites that have nothing to do with what you do, or even the kind of traffic that you want to gain is a complete waste of time. You don’t just want to draw people to your website, you want them to actually stick around and see exactly what you have to offer them.

Having lots of traffic, does not necessarily mean that people are going to stick around. If your content does not match the needs of the incoming traffic, then they’ll leave. However, if you place links on relevant websites, you stand the chance of drawing in an audience with a higher possibility of sticking around, and clicking on other stuff. Remember, a page view has a lot greater credibility than site hits.

For this reason, you need to make sure that the Search Engines put you as high as possible in searches that are completely relevant to what you offer or do.

Monitoring the Competition’s SEO Link Building

If you really do not have a clue where to start attempting to place links, it is well worth scoping out the competition and finding out what kind of websites they have links on.

To find this out, try typing your competitors’ website into Yahoo’s search engine (like this: link:competitorwebsite.co.uk) and see what you find. It helps if the competitor that you check out is obviously doing well, because this means that their Link Building is probably working for them.

Use your judgement and decide for yourself if you should be building links on the same websites, but don’t feel that you have to completely copy their choices. You might find that it gives you ideas of other websites that you could approach, that would be more effective towards your website and its individual needs.

Remember, your competitors don’t necessarily have the same needs as you and every website’s SEO Link building requirements will be different.