Search engine optimisation (SEO) is fast-becoming the number one online marketing tool, with small, medium and large businesses all realising it’s vital if they are going to succeed in the online world.

SEO Advice

Have you ever worked with an SEO company that has advised you to target your website content at the major search engines? Perhaps they told you the opposite, that you should aim your website copy at the users?

If you have, you’ve been given poor SEO advice. Why?

Targeting one or the other is not the way to go, simply because you will end up alienating either the user or the search engine.

SEO focused on the user

Having professionally written content on your website is important because your users/visitors will be reading it, just the same as your website design needs to be appealing – so does your content! Using too many awkward keywords to please the search engine will result in your valued customers or visitors getting annoyed and confused!

SEO focused on the Search engine’s

The major search engines (Google, Yahoo & Bing) are best served with content that has your specific keywords mentioned a few times, but not too many!

If you stuff your website copy with content that is too keyword-rich, you’ll end up with a website that not only reads poorly, it could even be banned from the search engines for being a spam site!

The SEO strategy and solution

Work with a SEO company that provides excellent advice and links back to your site, and make sure you request quality website copy that is targeted at BOTH the user AND the search engines!

At ManualLinkBuilding.co.uk we focus on providing you with high quality back-links to your website – but we can only do our job if your website content has been correctly written and optimised…

…so get in touch with us today and see how we can help transform your websites fortunes with an SEO strategy to suit – Top quality UK written content and an SEO link building campaign.