Posts Tagged ‘Google’

Click to buy Google News Submissions – £59.99 + VAT

By using Google news to your advantage you can give your website maximum exposure. Google news is viewed by millions of people each day, its news stories are linked to by other sites and the stories are ranked by Google’s very own search engine.

This means that if you can get your news story/press release picked up by Google news you are guaranteeing more traffic.

Google News Submissions

With our brand new Google News Submission product we can guarantee a news story featuring links to your website will be featured on the Google News feed.

Google News Submissions

Speedy pick up with our Google News Submissions

Generally when we submit your news story it will be index by Google within 2 minutes and picked up by Google news in under 10 minutes. All of this is done via our PR3 UK News Website. This site alone is used by other sites to pick up back links and receives over 1300 unique views a day.

Click to buy Google News Submissions – £59.99 + VAT

Genuine in-text Link Building

To stress this is not a blog roll site, it is a page rank 3 website based in the UK. You will be featured on Google news to give your website maximum exposure.

For the best success we recommend a unique article of around 300 words. We can get one of our talented SEO writers to take care of this from you included in the price.

What we need for your Google News Submissions

All we require from you is the keyword(s) that you wish to use (maximum 2) and the links that you want for those keywords.

Restrictions on our Google News Submissions

At this time we cannot accept adult content or gambling websites for this service.

Click to buy Google News Submissions – £59.99 + VAT

The exact way that Google calculates the importance of a page is a closely guarded secret. What we do know are the factors included in that calculation and the estimated importance they are given.

Page Rank

What is Pagerank®?

The factor which has the largest impact on where your page appears in a SERP (Search Engine Results Page) is it’s Google PageRank®. Again, the exact way that Google calculates a PageRank® isn’t known. We do however know that it takes into consideration the domain age, the age of the content and, above all, the incoming links to a page. The quality and quantity of these links have the largest impact on PageRank® and are integral to the SEO process. Using these factors Google then calculates the importance of the page and gives it a numerical value between 0 and 10 with 10 representing pages of greatest importance.

PageRank®, though it is very important, is not the only factor which Google uses to decide the SERP position of a page. In addition to the quality of a page’s inbound links, Google also factors in the number of both inbound and outbound links to a page. Google will also give greater importance to pages which are registered with human reviewed online directories such as DMOZ and the yahoo directory.

Are Keywords Still Important?

Keywords, though they don’t have the authority they once did, still have a very big part to play in dictating your page’s position in a SERP. When calculating the importance of your page, Google will take into consideration whether the search term is contained in either the page’s URL, tags or as anchor text. The frequency and density of the search phrase on your page will also greatly influence your page’s position.

There are other factors which do play a part of Google’s calculation. The structure of your site and amount of pages registered to a domain will both be taken into consideration by Google. What will also inform part of their calculation are any negative factors attached to a site. Negative factors might include unnatural keyword stuffing, links to or from undesirable sites or repetitive use of bad language on a site.

Constant improvements in the rankings

The way that Google and other major search engines rank their SERP’s is always being improved. It is worth remembering that their goal is to provide the most useful results from a search term. If your site consistently provides real value to its visitors and you pay close attention to the technical components of SEO mentioned here, then your ranking in SERP’s will certainly rise.

All of us as website owners and search engine marketers have always wanted to know “How exactly Google sees our website”.

This information can be found in Google support tries to help webmasters diagnose errors and enhance their website’s search engine visibility.

Google Webmaster Tools

Google webmaster tools lists the preferences on how website listings are handled.

Before you can start with any of these you will to sign up for your Google account. After signing up log into the following page https://www.google.com/webmasters/tools

Verification of Ownership

You will have to verify your ownership of your website that you would like to control using Google webmaster tools. You will have to enter the URL of your website and follow the instructions provided to verify the ownership of your website.

This can be done in two ways, one is by uploading a blank HTML file with a specified name and the second method is by pasting a Meta tag provided by Google webmaster tools in the Header part of your homepage. Once you upload your blank HTML page or add the Meta tag, click verify.

This will allow Google to verify quickly that you are the authentic owner of the website that you are trying to control using Google webmaster tools.

The Overview

Once verified, you will be able to see your website’s profile in the Google webmaster tools control panel. You just need to click on the URL of your website whose profile you would like to view under the Manage section.

This will take you to the overview page. You will find highly crucial information on your website that will give you great insights into the nature of your website’s traffic. You will also find links to specific webmaster tools in this section.

Diagnostics Tools

The function of these tools is to tell you whether there are any errors in your website as seen by Google when it crawled your website. You will normally find errors such as 404 errors, pages not indexed by Google robots.txt and other indexing issues.

Some of the common types of errors can be listed under the headings such as HTTP errors, URLs not followed, URLs disallowed by robots.txt, not found, URLs timed out, and Unreachable URLs. To ensure that your website is without any error, you must regularly check your diagnostics reports.

Statistical Tools

Google has amazing statistical tools that you can use to improve your marketing efforts. Google webmaster statistical tools include the following:

Top Search Queries

Every webmaster would like to know the top search query through which visitors get in to their website using Google Search. You will be able to see list of keywords for which the highest number of visitors came to your website.

One of the most important pieces of information that you will find here is that your position in the SERPs for a particular keyword. There may be minor variation in the indicated number and actual position however, this will get better with time.

What Googlebot sees

This is one of the best ways of learning how other websites link to your website . You can find three sections here.

• Phrases used in external links to your website
• Keywords in your site’s content
• The actual content on your website in terms of keyword density

Crawl Stats

Here you will be able to learn about your website’s pagerank strength. You can see your pages categorized in terms of low, medium, high and not yet assigned. Most often you will find your pages categorized under low but do not get discouraged.

Another useful piece of information here is pagerank information of specific pages, which is updated on monthly basis. This is one of the best ways of measuring the effectiveness of your specific Link Building efforts.

Index Stats

Here you can find advanced Google queries on your website that used some search operators. This includes the following operators site:, link:, cache:, info:, related:, etc.

Subscriber Stats

This particular tool will help you find the status on your RSS feed subscribers. This is one of the new additions to the toolbox and is certainly useful when you are using feed management systems.

Links

This is where you can learn about your website’s internal and external link popularity status. Though this tool is a very limited in terms of the information provided, it will certainly be helpful information when you are trying to work on your website’s online exposure.

Google Sitemaps

This is one of the basic and oldest Google webmaster tools. In fact all the Google webmaster tools were built around Google sitemaps tool.

This will help you to manage your sitemap files that are Google specific. You will be able to upload XML files, which will help Google to crawl your website completely.

Tools

The tools area in Google Webmaster Tools is the most resourceful sections. You can find the following tools under this section:

Analyse robots.txt

Robots.txt is a protocol meant for googlebot, which will tell Google how they should go about crawling your website. You can give instructions to googlebot in this file. You can control the crawling of Googlebot to the desired parts of your website as well as block the search engines from crawling certain parts of your website.

Analyse robots.txt tool will help you check the validity of your robots.txt file. Even a small mistake in this file can cost your website’s ranking dearly. So better take advantage of this tool to ensure that everything is in place.

Site Verification Management

This section will help you change the options on your site verification. You will also be able to secure your website. This is highly helpful when you are using a SEO company to handle your webmaster tools. Once you terminate their services with them, your information will still be available to them. Using this site verification area, you can block unauthorised entries to your website.

Crawl Rate

Here you will be able to get Google’s activity on your website and their indexing frequency. If you really want to benefit from this section, you will have to select adjust crawling speed feature. Here are few useful tips on how you can benefit from the activity graphs.

You will have to remember here that info will be limited to a 90 day span. You can see variations in the graph based on your website update frequency. Check the graphs closely and compare it with your website activity. You will also be able to measure the effectiveness of your Link Building efforts. You can see spikes in the graph if your Link Building efforts have really been effective. The aim here is to make sure that Google is visiting your website frequently and interacting with your website actively. This is important to get new content in your website indexed fast.

Set Preferred Domain

If you do not want your page rank and the effectiveness of your Link Building efforts diluted between www.yourdomain.com and yourdomain.com, you need to tell Google which will be your canonical URL or which will be your preferred URL.

This will have definitive impact on your website’s ranking. Google will display the right URLs based on what you have instructed it in this section. Never ignore this section; not many people realize the importance of this section.

Enhanced Image Search

One of the ways of enhancing your website’s online presence is by getting yourself included in the image search. When you select enhanced image search you will be able to gain control on labeling images in your website. You can also make use of Google image labeler to help improve image relevancy.

You can find Google image labeler at http://images.google.com/imagelabeler.

Remove URLs

If there are pages removed in your website in your latest update, you should remove those pages from Google indexing. You will be able to do this easily using the remove URLs tool.

To conclude

When you invest enough time understanding each of the tools available in Google webmaster tools, you will certainly be able to benefit a great deal. All these tools after all are FREE for use.

Google even allows users to download important information regarding their website. You can set automatic download schedules to have your statistics downloaded. The best download schedule suggested is once in 60 days as Google provides information once in 90 days. When you set 60 days download, you will have overlapping data to interpret the information better.

The data gathered here can be used in multiple ways to gain valuable insights regarding your website’s online performance.

If you need any further advice on Google webmaster tools and the way it can help you interpret your site data please do not hesitiate to contact us via email or call on 0161 928 8799. We are Manchester SEO and Manchester Web Design specialists

Google is a highly secretive search engine. If you are trying to optimise your site to obtain high rankings, Google will provide you with little or no information. It even fails to show all of the links it is counting to your site, a negative step that no other search engine takes. What Google does provide, however, is the Google pagerank for sites.

In our opinion, Google pagerank is a bit of red herring. We don’t believe it tells you much about how Google views your site. Instead, it is a bit of bait designed to get you to download the Google Toolbar.

Yes, you can only see your true pagerank if you download a Google program on to your computer. And you thought Microsoft was bad!

If you are looking for SEO in Manchester then Pagerank will matter to you

Assuming you have downloaded the toolbar, the pagerank is the little bar in the middle that should be partially covered in green.

The green represents your pagerank and is out of ten. You can run your cursor across it and the actual pagerank number will appear. Most sites have a pagerank of 3 unless new. If your bar is grey, it means you have been banned by Google for doing something they don’t like in your optimisation efforts.

If the bar is blank, it either means your site has not been indexed yet or Google is updating its rankings.

So, what does the Google pagerank mean when it comes to search engines?

Not much. Originally, it was thought to be a measure of value compared to other sites. Google still touts the tool as this, but it is a crock. In reality, the pagerank tool doesn’t mean much of anything.

You can see the truth of this statement by doing a search and then looking at the pagerank of the sites in the top 10. You will see pagerank of three or four with much higher placement in the search results than a site with a pagerank of six or seven.

This, of course, renders the tool useless since it is not indicative of anything other than some amorphous value Google is assigning to your site.

Google pagerank for search engines is an interesting tool in a very general sense. Just keep in mind that it does not actually mean much of anything when it comes to search engine rankings.

If you are looking for assistance in improving your Google rankings – please contact this SEO Manchester for details

If you haven’t heard about ‘Personalized Search for everyone‘ then read on, if you have then perhaps you would like to read on and discuss the change in the comments section.

Many of you, however, will have seen Google personalised search, which was created to give a more personalised results page. Since December 2009, Google has made personalisation standard, whether you’re signed in or not. If you wish to disable it, you can by clicking the “Web History” tab at the top of Google.

But what about SEO?

There are not as many actual changes as people imagine, but there are some changes that will affect SEO – below are a few ‘facts’ to consider:

* Only queries that a user has made before will be affected, resulting in a lot of possible queries being unaffected
* Positions 1-4 in Google have seen little change
* Positions 5-10 do change a little bit more than usual, but the first page is mostly unchanged.

What has changed with personalised search?

From the point of view of an SEO company, there are several new factors to adjust to, such as the fact ranking placements are not as ‘reliable’ as we thought they once were. With personalised search SEO companies now need to put even more effort in to get as many users to visit the site as possible because one ‘click’ can result in pushing the site to the top of the rankings!

Personalised search may not be the devil that a lot of people in the SEO industry seem to believe, but it will require a little bit of change, and the best SEO companies will take notice rather than ignore the personalisation of Google Results.

And remember – Personalised search or no personalised search – link building is still very important for a successful SEO campaign